Social Media VS Traditional Media
It used to be that you would pay for a TV commercial or radio advert, and be able to reach your entire market, but things have changed and social media has been introduced. We now can reach a large audience through Facebook ADs for less money, and we now have to consider the fact that our audience may use their phone while watching our TV advert. It makes sense to be in two places instead of one. So which is better? Here is my take on social media vs traditional media.
Social Media VS Traditional Media: What Are The Key Differences?
In a recent cross channel media costs comparison, the CPM of various media channels were measured…the results?
Well, social media was the cheapest form of advertising available. Whilst the most expensive was direct mail, followed by broadcast TV.
Social media allows a higher amount of interaction as users can comment on content created by their friends, relatives, or a business page.
Plus all comments are reactions are in real time, and therefore empowers users to share their views, and learn from others.
Traditional media, on the other hand, relies on most of it’s interaction through either letters to the editor, or through responding to one listener/viewer at a time, live on air.
Social media converges all of the different types of media: text, video, audio, or even photographs and graphics.
For example: If it’s a newspaper, they can only really use text and photos/graphics.
If it’s TV, it can only use video and audio.
Radio can only use audio…you get the point.
How Social Media Has Changed Marketing
Social media has been game changing, that’s the truth of it.
It may seem like a huge focus is on placing advertisements on both social media and in traditional media, but social media also gives users the option of advertising without payment as most social networks are completely free to use and to create a business page on.
In addition, social media allows businesses to begin further connections with their potential audiences through using the platforms to conduct customer service.
This is because customers now have the chance to talk with brands they love online, and engage with them, therefore allowing companies to learn more about their customers in turn.
The information learned can then benefit future campaigns.
In the last few years social media has advanced marketing in a completely unexpected way, and who knows what will happen in the future.