Social Media On Business Cards…Why It Works
I believe that a business card should be, not only an extension of your brand, but also a powerful marketing tool. Think of it this way, what is the purpose of a business card if not to connect with the people you hand it over to? And what better way to connect with potential clients, than to include social media on business cards to give them multiple points of contact?
Now I know there has recently been some debate on paper vs digital business cards, and personally? I’m on the side of ‘why not have both?’. Any exposure for your business is good exposure right? But for this blog in particular I’m going to be taking more of a focus on traditional paper business cards and why adding social media to these cards could be the right move for you.
Why Should I Include Social Media On Business Cards?
The purpose of a business card is to get connected. When you hand over that card, that person may be looking for different ways to interact with you besides your website and your email.
It all adds into these three crucial steps: Awareness, Consideration, Conversion.
When they meet you and you hand over your business card, they have an awareness of you. When they view you online on social media and your website, they are considering you. And if they like what they see? You may end up with a conversion.
In that awareness stage posting to social networks, shows potential clients what you are doing currently to pursue that passion you have for your line of work. Whether you’ve recently posted a photo of you at a meeting, or are regularly sharing your blogs, your social shows you are active, and if they follow you on social after seeing it on your business card, you have chance to pop up in their feeds, and BE A CONSIDERATION.
What Social Networks Should I Include On My Business Card?
Well, be strategic. Just because you may be on ALL social platforms, doesn’t mean you’ll want to all of them on your business card. So what do you choose?
You’ll want to keep it relevant, for example: If you’re using your Twitter to talk to your friends and are not really active as a business on there, keep it off. The social accounts you include should represent your identity as a business or as a personal brand, if your account is showing neither then leave it off.
Another important point to consider when thinking of social media on business cards is what customer base you are aiming for. If you’re a B2B based service or product having your LinkedIn profile may be key to creating good networking opportunities, whereas if you’re B2C based and have an active community on Facebook you may want to include that.
You may have a long list of social accounts you use, so for this, choose the accounts you are using regularly and are seeing great results on. After all, you can always push your other social accounts through cross promoting on the one you have selected.
Ways You Can Include Social Media On Business Cards
There are three great ways to include social media on business cards, the first being:
Including social media icons on your business card is a great way to immediately raise awareness you are on those platforms. The most important thing to remember when including your social is to have the same handle for each platform. If you have @TestUK on Facebook, and have @Test_UK on Twitter it may be hard to find you because of the difference, so if needs be include this on your card.
- Provide Links Without Logos
If you don’t want to use social media icons you can always just share a link to the page, but be specific on how you share it.
For example if you were to share Facebook you may put the whole link www.facebook.com/testuk/ but for Twitter you may want to put ‘Follow me – @TestUK’. Choosing how you want to include the links without it being to wordy or messy on your business card is a key point to consider.
- Use a QR Code
For those of you who want to be a bit more technical, you could always include a QR code to one of your social platforms. The only downside to this method is you can only include one social network due to space, so have to select carefully.
Using social media on business cards can be a great way to connect with potential customers and grow your Internet presence, and the way you choose to display this is up to you.
Just remember to also add a link to your website, email and maybe even add a contact number in case people may want to contact you in a different way.